Effective Date: April 21, 2026
Last Updated: April 21, 2026
Tracking Technologies, Analytics, and Advertising
We use third-party analytics and tracking technologies to understand how users interact with our website, improve functionality, and evaluate the effectiveness of our marketing efforts. These technologies may include cookies, pixels, web beacons, and similar tools provided by third-party vendors.
Information Collected Through Tracking Technologies
These technologies may collect information such as:
– Pages visited and time spent on the website
– Click activity (including “Call Now,” “Get Directions,” and similar actions)
– Device type, browser type, and operating system
– IP address and approximate geographic location
– Referral sources (such as search engines or advertisements)
– General website navigation behavior
This information is generally collected in an aggregated and de-identified manner; however, certain identifiers (such as IP address or device identifiers) may be considered personal information under applicable law.
Third-Party Analytics and Advertising Services
We use third-party services, including:
– Google Ads (including conversion tracking and remarketing features)
– Meta (Facebook) Pixel
– CallRail
These providers may use cookies and similar technologies to collect or receive information from our website and elsewhere on the internet to provide measurement services and targeted advertising.
We use this information to:
– Measure the effectiveness of our advertising campaigns
– Improve website performance and user experience
– Understand user engagement and interactions
Call Tracking and Dynamic Number Insertion
We use CallRail to provide call tracking and analytics services. This may include dynamic number insertion, where a unique phone number is displayed to a user based on how they accessed the website.
CallRail may collect information such as:
– Phone numbers dialed
– Call duration and timing
– Referral source
– Website activity associated with the call
Calls may be recorded or monitored for quality assurance, training, and analytics purposes, where permitted by applicable law.
Advertising and Remarketing
We use Google Ads and Meta Pixel to deliver advertisements and measure their effectiveness. These tools may track user interactions with our website and use that data to display advertisements on other websites or platforms.
You may be able to opt out of certain targeted advertising by visiting:
– Google Ads Settings
– Meta Ad Preferences
Cookies and Similar Technologies
Our website uses cookies and similar tracking technologies to support analytics and advertising functions described above. Cookies are small data files stored on your device that help improve website functionality and user experience.
You can control or disable cookies through your browser settings. Please note that disabling cookies may affect the functionality of certain features of the website.
A cookie consent banner may be implemented to provide additional choices regarding tracking technologies.
Do Not Track Signals
Some browsers offer a “Do Not Track” (DNT) feature. At this time, our website does not respond to DNT signals due to the lack of a uniform standard for implementation.
Data Sharing
We may share information collected through tracking technologies with our analytics and advertising partners described above. We do not sell personal information collected through our website. Any sharing of data is limited to the purposes described in this Privacy Policy.
Healthcare Information Disclaimer
This website is not intended to collect or store protected health information (PHI). Any information collected through tracking technologies is used solely for analytics and marketing purposes and is not used to identify individuals in connection with medical conditions or treatment.
If you submit personal or health-related information through other means (such as patient portals or intake forms), those interactions are governed by separate privacy and HIPAA policies.
Your Choices and Contact Information
If you have questions about this Privacy Policy or our data practices, or if you wish to request information regarding your personal data, please contact us at:
digital@mdpremier.com
